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Pieces Of Everyday Magic ~ A Childhood, Not A Season
Pieces Of Everyday Magic
A childhood lasts far longer than one season, and so should their wardrobe.
Same palette every year, prints shared across spring, summer, autumn and winter, that pair perfectly no matter the age, gender or weather.
How we work
The brandA Childhood, Not A SeasonWe believe in designing Pieces Of Everyday Magic that will travel through childhood over time.Read our story
The way we designOne palette, keptNew prints sitting cohesively next to already loved prints ~ so each piece pairs with past, present and what's to come.Shop by color
Our business modelNo reset, no sale rackWhat doesn't sell this season will still be loved next season, because it pairs with what is new, instead of turning into a clearance item.Shop by print
Our communityPieces that collect storiesTag @piecesofeverydaymagic when your Pieces Of Everyday Magic begin collecting stories and finding their place in your home, with you. We reshare and tag you right back, with your name on it.Join our communityEvery piece pairs with the rest of the palette, so wherever you begin, it keeps working with what comes next.
Three compartments settle the question that comes up every morning: what can go in next to what.GRECH & CO.'s 3 Compartment Leakproof Lunchbox ...
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One size, 37 x 26cm, and that is the whole sizing question answered. The Basic Bib stays the right bib from first foods through to the stage where ...
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Water resistant to 3 ATM covers splashes and rain, and stops there. It is a watch to take off before swimming, which is easier to know on the first...
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The front section is the part that falls forward over a drawing, a book, a bowl of cereal. Snap clips are the simplest answer to it, and having thr...
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Pairs with everything here
What else does this print come in? Everything ~ and it pairs with all the other prints too, for boy or girl, baby or child.
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Mid size is the one that gets worn most ~ big enough to read as a bow, small enough not to overwhelm a small head or a thin braid.The GRECH & C...
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Crouching is the default outdoor position ~ over a drain, over a snail, over whatever has collected at the bottom of a puddle. The dropped back hem...
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Sandwich, fruit, a small pot of something ~ a school lunch is several separate things that have to travel together and arrive in one piece.GRECH &a...
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A front zipper is a small design decision with a daily consequence: the pull tab has to work in wet hands, because at the water's edge those are th...
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Three parts, each with a job: a neoprene outer, an elastic cloth lining against the foot, and a flexible EVA sole underneath.That is the whole of G...
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Umbrellas get turned inside out. This one has a fiberglass frame, so it can be pushed back into shape and carried on with.The GRECH & CO. UV Um...
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Still damp from yesterday and on again this morning ~ which is roughly how swim works around here.GRECH & CO.'s Short Sleeve Rashguard Swimsuit...
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Opening a bottle, drinking from it and closing it again is a small piece of independence a child practices ten times a day. The Sip + Chug lid hold...
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A slide is the sandal a child puts on standing up, on their own, in about a second. That is most of the reason it becomes the pair that actually ge...
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Long sleeves are what separate a smock from a bib, and the reason this one keeps working long after the spoon stage ~ into paint, glue and dough.GR...
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Some dresses get saved for occasions. This one is cut in cotton jersey, which is why it ends up in the ordinary rotation instead ~ worn to school, ...
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Swim shoes only get used when they are easy to bring, and these are light enough that the swim bag can simply keep them from one swim to the next.T...
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Most of a swimming day happens out of the water ~ the digging, the eating, the long walk back. Swim trunks are what a child stays in for all of it,...
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Straps that let out are the difference between a swimsuit that fits this summer and one that still fits the next. These are set on sliders, let out...
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From Janet
We believe in designing Pieces Of Everyday Magic that will travel through childhood over time. Pieces that will collect stories and share adventures with children and families around the world.
Everyday essentials that live calmly in each room of the home, where each print carries its footprint cohesively from the entryway to the kitchen table to the closet ~ a universe that blends the aesthetic preferences of a child and an adult.
We look forward to sharing more of our plans on how we want to grow our community together, and how we will continue to share our movement and purpose through A Childhood, Not A Season. I hope you join us and share in Pieces Of Everyday Magic ~ The Movement.
Most Warmly,
Janet Grech
Founder + Full-Time Mama of Four
GRECH & CO. | Pieces Of Everyday Magic
