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Pieces Of Everyday Magic ~ A Childhood, Not A Season
Pieces Of Everyday Magic
A childhood lasts far longer than one season, and so should their wardrobe.
Same palette every year, prints shared across spring, summer, autumn and winter, that pair perfectly no matter the age, gender or weather.
How we work
The brandA Childhood, Not A SeasonWe believe in designing Pieces Of Everyday Magic that will travel through childhood over time.Read our story
The way we designOne palette, keptNew prints sitting cohesively next to already loved prints ~ so each piece pairs with past, present and what's to come.Shop by color
Our business modelNo reset, no sale rackWhat doesn't sell this season will still be loved next season, because it pairs with what is new, instead of turning into a clearance item.Shop by print
Our communityPieces that collect storiesTag @piecesofeverydaymagic when your Pieces Of Everyday Magic begin collecting stories and finding their place in your home, with you. We reshare and tag you right back, with your name on it.Join our communityEvery piece pairs with the rest of the palette, so wherever you begin, it keeps working with what comes next.
In Bloom is the printed colorway of the Play Shoe ~ the same shoe and the same construction as the solid colors, with a print in place of a single ...
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The walk home in autumn happens in half-light more often than not. A reflective detail sitting at ankle height is a small thing, and a useful one.G...
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Practice at four, home by five, twenty minutes until the bus. A day starts having a shape for a child at about the same point a clock does.In Bloom...
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The size run starts at 20-21 and ends at 34-35, which is the distance between a first pair of water shoes and a pair an older child still fits. One...
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One frame size here covers 18 months through 10 years, which is a long stretch of childhood for a single pair of sunglasses to sit across.The GRECH...
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Swim rarely happens once and then stops. It arrives in runs: three days of lessons, then a week by the water, the same suit back out each morning s...
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Pairs with everything here
What else does this print come in? Everything ~ and it pairs with all the other prints too, for boy or girl, baby or child.
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There is a difference between a jacket that manages a drizzle and one that holds through a morning of real rain, and it is measurable. This one is ...
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The summer a child properly learns to swim is spent getting in and out of the water, not sitting beside it. A one piece is the suit for it.GRECH &a...
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Getting changed at the water's edge is a job most children would rather do themselves. These pull on and off at an elastic waistline, with nothing ...
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An umbrella a child carries themselves turns wet weather from something to wait out into something to walk through.The GRECH & CO. UV Umbrella,...
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The test of an insulated bottle is never the morning. It is the last hour of the afternoon, when it comes back out of the bag ~ and this one is sti...
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The dress is called Sweetheart for the heart shape cut into the open back ~ one considered detail, left to do the work a row of added trims usually...
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Half of a two piece can come off without the other half. For a child who is starting to manage the changing room on their own, that is most of the ...
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There is a stretch of childhood where a swimsuit has to look like something they chose themselves. This one runs that far.GRECH & CO.'s Sweethe...
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Some meals are practice and some are just dinner. A silicone bib covers both ~ on quickly, off cleanly, ready again for the next one.The GRECH &...
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Swimming is rarely one clean session ~ in, out, dry off, back in, and the suit stays on through all of it.The Short Sleeve Rashguard Swimsuit in th...
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From Janet
We believe in designing Pieces Of Everyday Magic that will travel through childhood over time. Pieces that will collect stories and share adventures with children and families around the world.
Everyday essentials that live calmly in each room of the home, where each print carries its footprint cohesively from the entryway to the kitchen table to the closet ~ a universe that blends the aesthetic preferences of a child and an adult.
We look forward to sharing more of our plans on how we want to grow our community together, and how we will continue to share our movement and purpose through A Childhood, Not A Season. I hope you join us and share in Pieces Of Everyday Magic ~ The Movement.
Most Warmly,
Janet Grech
Founder + Full-Time Mama of Four
GRECH & CO. | Pieces Of Everyday Magic
