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Pieces Of Everyday Magic ~ A Childhood, Not A Season
Pieces Of Everyday Magic
A childhood lasts far longer than one season, and so should their wardrobe.
Same palette every year, prints shared across spring, summer, autumn and winter, that pair perfectly no matter the age, gender or weather.
How we work
The brandA Childhood, Not A SeasonWe believe in designing Pieces Of Everyday Magic that will travel through childhood over time.Read our story
The way we designOne palette, keptNew prints sitting cohesively next to already loved prints ~ so each piece pairs with past, present and what's to come.Shop by color
Our business modelNo reset, no sale rackWhat doesn't sell this season will still be loved next season, because it pairs with what is new, instead of turning into a clearance item.Shop by print
Our communityPieces that collect storiesTag @piecesofeverydaymagic when your Pieces Of Everyday Magic begin collecting stories and finding their place in your home, with you. We reshare and tag you right back, with your name on it.Join our communityEvery piece pairs with the rest of the palette, so wherever you begin, it keeps working with what comes next.
Lunch is eaten without you there, which makes it one of the first parts of the day a child manages alone ~ opening it, closing it, bringing it home...
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Scandi Floral runs across other GRECH & CO. pieces as well, so this bib reads as part of what a family already owns rather than a separate meal...
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The color blocks on this dial are not decoration. Each one is a five-minute step, numbered, and that is the bridge between reading the hour and rea...
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It goes on last, takes a second, and is usually the part the child gets to choose. A fair amount of ceremony for a hair clip.The GRECH & CO. Fa...
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Pairs with everything here
What else does this print come in? Everything ~ and it pairs with all the other prints too, for boy or girl, baby or child.
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On a shelf of lunch bags that mostly look alike, a print is how a child picks out their own without checking the name tag.This is the GRECH & C...
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Handed down, a swimsuit only works if it still looks like the one on the shelf.The GRECH & CO. Long Sleeve Rashguard Ruffle Swimsuit in Scandi ...
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The shape stays the same across every Original Round. What changes is what is on the frame, and here it is Scandi Floral.The GRECH & CO. Origin...
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Putting your own shoes on is one of the first things a child manages without help, and a strap small hands can work themselves is what makes that p...
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Most swimwear gets bought for one week of the year and quietly retired at the end of it. Scandi Floral is not drawn on that clock ~ it is a GRECH &...
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A swimsuit earns its place by how many times it goes back on, not by how it looks the first day out.The Short Sleeve Rashguard Swimsuit in Scandi F...
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Scandi Floral turns up in more than one place at GRECH & CO., which means a family can pick the material that suits the stage rather than the p...
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Cold water in July and something warm in November, out of the same bottle. A thermo bottle in 304 stainless steel takes both, which means the drink...
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Care is usually where a children's sandal gets complicated. This one asks for a damp cloth and nothing else.This is GRECH & CO.'s children's sl...
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A smock is a small permission. Once it is on, a child can paint properly, get into a bowl properly, and stay with it until they are done.This is th...
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Scandi Floral appears on more than one piece in the range, which is what keeps a swimsuit from being the odd thing in a bag packed in a hurry.The S...
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Enough fabric in the skirt that the twirl actually works. It sounds like a small thing until you have watched it tested, immediately, in the kitche...
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Most swim shoes look like every other swim shoe. Scandi Floral is how this pair gets spotted across a busy pool deck and picked up again at the end...
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A floral is a print here, not a category ~ Scandi Floral is for whichever child reaches for it.GRECH & CO.'s Swim Trunks in Scandi Floral are c...
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The print on this case is the same print that runs on other GRECH & CO. pieces, which is how a set gets built without ever being bought as one....
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From Janet
We believe in designing Pieces Of Everyday Magic that will travel through childhood over time. Pieces that will collect stories and share adventures with children and families around the world.
Everyday essentials that live calmly in each room of the home, where each print carries its footprint cohesively from the entryway to the kitchen table to the closet ~ a universe that blends the aesthetic preferences of a child and an adult.
We look forward to sharing more of our plans on how we want to grow our community together, and how we will continue to share our movement and purpose through A Childhood, Not A Season. I hope you join us and share in Pieces Of Everyday Magic ~ The Movement.
Most Warmly,
Janet Grech
Founder + Full-Time Mama of Four
GRECH & CO. | Pieces Of Everyday Magic
