A Childhood,
Not A Season
A childhood lasts far longer than one season, and so should their wardrobe. This is our movement.
The Movement is everything we do
It is not a program and it is not a sign-up. It is the brand, the way we design, the way we run the business, and the families who share it with us.
The brand
A Childhood, Not A Season
Children’s everyday essentials designed to last longer than a season or a year, because a childhood lasts far more than a season, and so should their wardrobe.
The way we design
One palette, kept
The palette was picked once and somehow, it never left. Prints are shared across spring, summer, autumn and winter, and pair perfectly no matter the age, gender or weather.
Our business model
No reset, no sale rack
Instead of a wardrobe reset every year, we grow each print across categories and styles through the consistency of color. What doesn’t sell this season will still be loved next season, because it pairs with what is new, instead of turning into a clearance item.
Our community
Pieces that collect stories
Pieces Of Everyday Magic that travel through childhood over time, collecting stories and sharing adventures with children and families around the world.
What it gives a family
Every new piece makes what is already in the house more useful. A piece bought years ago still pairs with one bought today. A hand-down does not arrive looking dated.
Nobody is rebuilding a wardrobe each year ~ they are adding to one they already have.
Start with one color
Every piece pairs with the rest of the palette, so wherever you begin, it keeps working with what comes next.
We believe in designing Pieces Of Everyday Magic that will travel through childhood over time. Pieces that will collect stories and share adventures with children and families around the world.
Everyday essentials that live calmly in each room of the home, where each print carries its footprint cohesively from the entryway to the kitchen table to the closet ~ a universe that blends the aesthetic preferences of a child and an adult.
We look forward to sharing more of our plans on how we want to grow our community together, and how we will continue to share our movement and purpose through A Childhood, Not A Season. I hope you join us and share in Pieces Of Everyday Magic ~ The Movement.
Most Warmly,
Janet Grech
Founder + Full-Time Mama of Four
GRECH & CO. | Pieces Of Everyday Magic
Real families ~ real days ~ the pieces that stayed
Something bigger
than a wardrobe
Children do not feel the pressure of wearing something off the sale rack, and parents feel each piece is an investment that holds its value, whether it is bought for one child or intended to be handed down.
Questions, answered
What is Pieces Of Everyday Magic ~ The Movement?
It is how GRECH & CO. works. The brand, the way we design, the business model and the community all follow one belief ~ A Childhood, Not A Season. Children's everyday essentials designed to last longer than a season or a year.
What does GRECH & CO. make?
Children's everyday essentials, designed in Denmark ~ rainwear, swimwear, sunglasses, hats, footwear, backpacks, lunch boxes and bibs, from baby to teen.
Do GRECH & CO. colors change every season?
No. The palette was picked once and carries from year to year, and prints are shared across spring, summer, autumn and winter. A piece bought years ago still pairs with one bought today.
Can GRECH & CO. pieces be handed down?
Yes. Because the palette holds, a hand-down does not arrive looking dated ~ it still pairs with what is new. Families add to a wardrobe they already have instead of rebuilding one each year.
Why doesn't GRECH & CO. hold seasonal sales?
Each print grows across categories and styles through the consistency of color, so what doesn't sell this season will still be loved next season. Nothing is designed to turn into a clearance item.
How do I share GRECH & CO. on social media?
Tag @grechandco, with the community tag @piecesofeverydaymagic. We reshare and tag you right back, with your name on it.
Can creators earn a commission with GRECH & CO.?
Yes. Creators can get their own link and earn a commission, paid in cash, on pieces bought through it. There is no posting schedule and no minimum. Posts that use the link are marked as a paid partnership or #ad.
@piecesofeverydaymagic ~ grechandco.com ~ @grechandco
